Posso Preschool · 2020–2024
Campaigns & Lead Journey
Centre-specific creative and digital journeys designed to move parent interest toward school-tour bookings and follow-up.
Campaign planning · Paid media · Lead journey
Overview
The project
Alongside always-on content, I created campaign assets and managed the digital journey supporting preschool enquiries, including centre-led advertisements, Wix booking flows and follow-up automation.
Challenge
What needed attention
Parents needed clear, location-relevant reasons to explore a centre, while the internal team needed a more organised route from website booking to administrative follow-up.
Target audience
Who the work served
Parents of preschool-age children within the catchment areas of Posso Preschool centres.
My role
Responsibility
I designed campaign artwork, wrote captions, took photographs and scheduled posts. I also managed website content and the school-tour booking journey.
Strategy
Approach
- Organise campaigns by school location so the creative and message stayed relevant to nearby parents.
- Use a mix of single images, carousels and video to show facilities, curriculum and centre life.
- Connect website bookings to an operational follow-up process instead of treating the advertisement as an isolated asset.
Execution
What I delivered
- Produced open-house and school-tour artwork using original centre photography.
- Supported Facebook and Google advertising campaigns and created corresponding ad formats.
- Managed a Wix booking flow linked through Zapier to Pipedrive, with an automated booking acknowledgement for parents.
Selected deliverables
Project work
Campaign structure used to organise centre-specific advertising, budgets and delivery settings.
Mixed-format advertisements tailored around centre facilities, programmes and school-tour actions.
A school-tour advertisement combining centre imagery, programme benefits and a direct booking action.
Centre-level reporting used to compare Meta and Google campaign results with recorded enquiry sources.
A focused landing page connecting campaign interest with a structured school-tour enquiry form.
An anonymized CRM pipeline showing the follow-up journey from new lead to meeting, school visit and registration.
Traffic and paid-media reporting used to review search performance and campaign contribution.
Result or outcome
What the work achieved
The work created a clearer route from local campaign discovery to school-tour booking and administrative follow-up. Campaign-level conversion figures were not supplied.
Selected deliverables
Skills and tools