Origin Sleep · 2018–2019
E-Commerce Creative
Product-led web and campaign creative supporting an online mattress business across e-commerce pages and paid-media updates.
WordPress · E-commerce · Creative production
Overview
The project
At Origin Sleep Pte Ltd, I developed and updated WordPress e-commerce experiences and produced the visual assets used to explain and promote products online.
Challenge
What needed attention
The work required product information, promotional messaging and e-commerce usability to stay clear and visually consistent across web and campaign touchpoints.
Target audience
Who the work served
Online shoppers researching mattresses and sleep products.
My role
Responsibility
As Digital Marketing & Creative Executive, I worked across WordPress e-commerce updates, web graphics, product visualisation and advertising support.
Strategy
Approach
- Use product-focused imagery and concise information to support online comparison.
- Keep promotional assets consistent with the e-commerce experience.
- Balance creative presentation with practical page usability.
Execution
What I delivered
- Developed and updated WordPress e-commerce pages.
- Created web banners, infographics, 3D product renderings and advertising creative.
- Supported Facebook and Google advertising updates.
Selected deliverables
Project work
Product-focused web design presenting mattress comfort features and benefits within the e-commerce journey.
Promotional social creative communicating a limited-time New Year offer with clear brand and product cues.
Website creative combining the sleep proposition with sustainability messaging and a focused call to action.
Result or outcome
What the work achieved
The work produced a consistent set of e-commerce and promotional assets for Origin Sleep. Verified campaign or sales figures were not supplied.
Selected deliverables
Skills and tools