MajuTech · 2024–Present
B2B Performance Marketing
Search and paid-social campaigns for customised software and fleet-management services, managed from account structure through creative and optimisation.
Google Ads · Meta Ads · Lead generation
Overview
The project
At MajuTech, I own and optimise performance campaigns that connect high-intent B2B demand with customised software and fleet-management solutions.
Challenge
What needed attention
The campaigns needed to reach businesses with specific operational problems, improve lead efficiency and explain technical services in direct, commercially useful language.
Target audience
Who the work served
B2B decision-makers looking to improve workflows through customised software or fleet-management services.
My role
Responsibility
As Digital Marketing & Creative Manager, I manage Google Ads search activity, paid-social creative, campaign budgets, optimisation and performance reporting, while aligning messaging with landing-page content.
Strategy
Approach
- Structure search activity around intent, service relevance and campaign-level control.
- Refine keywords, match types, negative keywords, bids, budgets, audiences, devices, locations and schedules.
- Pair campaign data with clearer creative and landing-page messaging.
Execution
What I delivered
- Built and optimised Google Ads search campaigns and wrote ad copy.
- Created Meta and LinkedIn campaign assets for software and fleet services.
- Used generative AI to explore visual directions and develop source imagery, then refined selected outputs using established design tools for campaign use.
- Prepared performance dashboards and used search-term and audience reviews to guide optimisation.
Selected deliverables
Project work
Customised-software creative positioning scalable tools around operational efficiency and business growth.
Responsive newsletter creative carrying fleet-safety messaging across desktop and mobile formats.
Product brochure explaining real-time GPS tracking features, access options and operational uses.
An anonymized LinkedIn campaign view used to review delivery, spend, results and impressions across B2B ads.
Paid-social creative contrasting manual driver updates with live fleet visibility and reporting.
An anonymized email dashboard tracking recipients, opens, clicks and click-to-open rates across campaigns.
Website optimisation workflow covering search setup, recommendations and completed SEO tasks.
An anonymized Google Ads overview used to monitor conversions, impressions, spend and campaign efficiency.
Auction Insights comparison used to review search visibility and overlap with competing domains.
Mobile search-ad preview connecting customised-software intent with relevant messaging and enquiry actions.
Campaign landing page combining service benefits with a focused quote-and-demo enquiry form.
Meta campaign reporting used to compare spend, cost per result, conversions, reach and click-through rate.
Cross-placement preview used to check creative presentation across Instagram and Facebook formats.
Published-style ad preview combining fleet tracking benefits, grant information and a clear response action.
An anonymized submissions view connecting campaign and landing-page activity with incoming software and fleet enquiries.
Result or outcome
What the work achieved
Managed advertising spend of up to approximately S$8,000 per month and generated approximately 30–50 leads per month. Cost per lead was reduced from approximately S$200 to approximately S$70—an improvement of about 65%.
Selected deliverables
Skills and tools