A multidisciplinary marketer who can connect planning, production and performance.
I work across SEM, paid social, SEO, content, email marketing, website management and creative production. My strength is translating a business goal into the campaign, assets and digital journey required to support it—then using performance data to improve the next iteration. Since joining MajuTech, I have integrated generative AI into my creative workflow, particularly for visual exploration, image generation and first-stage asset development. This allows me to test more creative directions, shorten production time and focus more attention on refinement, brand consistency and campaign execution. I actively keep up with emerging models, capabilities and AI production workflows as they evolve.
Own and optimise Google Ads search campaigns, manage advertising budgets and performance reporting, and align campaign messaging, creative and landing-page content. Integrate AI-assisted workflows into concept development and image production to accelerate creative iteration and campaign delivery.
2020–2024
Digital Marketing Manager
Posso Preschool
Planned and delivered social, paid media, SEO, email and content initiatives; designed and maintained the Wix website; and managed end-to-end digital and creative projects.
2018–2019
Digital Marketing & Creative Executive
Origin Sleep Pte Ltd
Developed WordPress e-commerce experiences and produced web banners, infographics, 3D product renderings and advertising creative.
2013–2018
Event Experience Designer
Communique Live Asia Pte Ltd
Produced 3D renderings, technical drawings and final production visuals for live events, working with project teams through onsite execution.
Core competencies
Marketing
Performance marketing and SEM
Content and social strategy
Lead generation and campaign optimisation
Website, landing page and SEO management
Email marketing and campaign reporting
Campaign, vendor and stakeholder coordination
Creative capability
Production
Graphic and advertising design
Photography and short-form video
Web banners and infographics
3D rendering and spatial visuals
Marketing collateral and presentations
Copy and content scheduling
Platforms & software
Tools
Google Ads and Meta Ads Manager
Wix and WordPress
Adobe Photoshop and Illustrator
Canva and CapCut
Photography and video editing
SketchUp, V-Ray and AutoCAD
Education
Diploma in Interior Design & Architecture
Temasek Polytechnic, Singapore
Certification
Facebook Core Competencies
Professional certification listed on the supplied resume.