About & Resume

A multidisciplinary marketer who can connect planning, production and performance.

I work across SEM, paid social, SEO, content, email marketing, website management and creative production. My strength is translating a business goal into the campaign, assets and digital journey required to support it—then using performance data to improve the next iteration. Since joining MajuTech, I have integrated generative AI into my creative workflow, particularly for visual exploration, image generation and first-stage asset development. This allows me to test more creative directions, shorten production time and focus more attention on refinement, brand consistency and campaign execution. I actively keep up with emerging models, capabilities and AI production workflows as they evolve.

Download Resume

Experience

Employment timeline

2024–Present

Digital Marketing & Creative Manager

MajuTech

Own and optimise Google Ads search campaigns, manage advertising budgets and performance reporting, and align campaign messaging, creative and landing-page content. Integrate AI-assisted workflows into concept development and image production to accelerate creative iteration and campaign delivery.

2020–2024

Digital Marketing Manager

Posso Preschool

Planned and delivered social, paid media, SEO, email and content initiatives; designed and maintained the Wix website; and managed end-to-end digital and creative projects.

2018–2019

Digital Marketing & Creative Executive

Origin Sleep Pte Ltd

Developed WordPress e-commerce experiences and produced web banners, infographics, 3D product renderings and advertising creative.

2013–2018

Event Experience Designer

Communique Live Asia Pte Ltd

Produced 3D renderings, technical drawings and final production visuals for live events, working with project teams through onsite execution.

Core competencies

Marketing

  • Performance marketing and SEM
  • Content and social strategy
  • Lead generation and campaign optimisation
  • Website, landing page and SEO management
  • Email marketing and campaign reporting
  • Campaign, vendor and stakeholder coordination

Creative capability

Production

  • Graphic and advertising design
  • Photography and short-form video
  • Web banners and infographics
  • 3D rendering and spatial visuals
  • Marketing collateral and presentations
  • Copy and content scheduling

Platforms & software

Tools

  • Google Ads and Meta Ads Manager
  • Wix and WordPress
  • Adobe Photoshop and Illustrator
  • Canva and CapCut
  • Photography and video editing
  • SketchUp, V-Ray and AutoCAD

Education

Diploma in Interior Design & Architecture

Temasek Polytechnic, Singapore

Certification

Facebook Core Competencies

Professional certification listed on the supplied resume.