Posso Preschool · 2021–2024
Always-On Content & Social
A sustained content programme built around daily school life, curriculum, educators and events across Facebook, Instagram and TikTok.
Content strategy · Social media · Photo & video
Overview
The project
Posso Preschool needed consistent, engaging content to keep its social channels active and strengthen brand awareness. I planned, captured, created and managed day-to-day social content across multiple preschool centres.
Challenge
What needed attention
The team had limited manpower available to run the accounts, while content still needed to reflect real centre activities and remain useful to both prospective and existing parents.
Target audience
Who the work served
Prospective parents who had not yet converted, and existing Posso Preschool parents.
My role
Responsibility
As Digital Marketing Manager, I managed this work independently. I visited centre branches to photograph and film activities, set the content direction and storyboard, and coordinated with teachers and principals.
Strategy
Approach
- Build a dependable mix of classroom, curriculum, educator, event and parent-focused content.
- Use real school environments and people rather than generic stock imagery.
- Plan content for Facebook, Instagram and TikTok while adapting the format to each channel.
Execution
What I delivered
- Captured and edited photography and short-form video at centre branches.
- Created social posts, captions, teacher profiles, school-event coverage and parenting content.
- Coordinated shoots and story direction with school teams, then prepared and scheduled posts.
Selected deliverables
Project work
Bus-wrap design extending Posso’s brand into a high-visibility school-tour call to action.
Kids & Co content adapted for student care, enrichment and community-led updates.
Parent-testimonial creative turning authentic feedback into trust-building social proof.
Content dashboard used to schedule posts and monitor reach, views and plays across channels.
Cross-platform account management keeping the brand and everyday content consistent across Facebook and Instagram.
Open-house Story creative using a clear offer, centre details and website call to action.
Link-in-bio journey directing parents to centre-specific open-house information.
Mobile school-tour form designed to turn social interest into a structured follow-up.
Social video
Selected reels
Result or outcome
What the work achieved
The programme kept Posso Preschool’s channels active with a broader view of school life and supported ongoing engagement and brand awareness. Verified reach, follower-growth and engagement figures were not supplied.
Selected deliverables
Skills and tools