01
Posso Preschool · 2021–2024
Always-On Content & Social
A sustained content programme built around daily school life, curriculum, educators and events across Facebook, Instagram and TikTok.
View case studySingapore · Digital marketing · Creative production
Marketing strategy and creative execution, connected.
I’m Norain Abu Bakar, a Digital Marketing & Creative Manager who plans campaigns, builds the content and digital journeys behind them, and uses performance data to improve results. I also use AI-assisted workflows to accelerate concept development, image generation and creative iteration—helping me explore more directions and move from brief to finished asset more efficiently. My experience spans preschool, B2B technology, e-commerce and live events.
Core capabilities
From campaign planning to the final asset.
Content strategy
Social-media marketing
Paid advertising
Lead generation
Website management
SEO
Email marketing
E-commerce
Campaign planning
Graphic design
Video production
Marketing collateral
Featured case studies
Selected work
02
Posso Preschool · 2020–2024
Campaigns & Lead Journey
Centre-specific creative and digital journeys designed to move parent interest toward school-tour bookings and follow-up.
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03
MajuTech · 2024–Present
B2B Performance Marketing
Search and paid-social campaigns for customised software and fleet-management services, managed from account structure through creative and optimisation.
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04
MajuTech · 2024–Present
Web, SEO & Email Growth
Landing pages, website content, SEO maintenance, newsletters and sales collateral supporting B2B acquisition journeys.
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05
Origin Sleep · 2018–2019
E-Commerce Creative
Product-led web and campaign creative supporting an online mattress business across e-commerce pages and paid-media updates.
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06
Creative Archive · 2013–2018
Event, 3D & Spatial Design
Earlier event and spatial work showing the visual thinking and production discipline behind my later marketing practice.
View case studyCareer overview
Digital, creative and operational experience.
2024–PresentMajuTech
Digital Marketing & Creative Manager
2020–2024Posso Preschool
Digital Marketing Manager
2018–2019Origin Sleep Pte Ltd
Digital Marketing & Creative Executive
2013–2018Communique Live Asia Pte Ltd
Event Experience Designer