01
Posso Preschool · 2021–2024
Always-On Content & Social
A sustained content programme built around daily school life, curriculum, educators and events across Facebook, Instagram and TikTok.
View workSingapore · Digital marketing · Creative production
Marketing strategy and creative execution, connected.
I’m Norain Abu Bakar, a Digital Marketing & Creative Manager who plans campaigns, builds the content and digital journeys behind them, and uses performance data to improve results. I also use AI-assisted workflows to accelerate concept development, image generation and creative iteration—helping me explore more directions and move from brief to finished asset more efficiently. My experience spans preschool, B2B technology, e-commerce and live events.
Skills & expertise
Strategy, creative production and the tools to deliver both.
End-to-end capability across campaign planning, visual production and the digital platforms used to bring ideas into market.
Core competencies
Marketing
- Performance marketing and SEM
- Content and social strategy
- Lead generation and campaign optimisation
- Website, landing page and SEO management
- Email marketing and campaign reporting
- Campaign, vendor and stakeholder coordination
Creative capability
Production
- Graphic and advertising design
- Photography and short-form video
- Web banners and infographics
- 3D rendering and spatial visuals
- Marketing collateral and presentations
- Copy and content scheduling
Platforms & software
Tools
- Google Ads and Meta Ads Manager
- Wix and WordPress
- Adobe Photoshop and Illustrator
- Canva and CapCut
- Photography and video editing
- SketchUp, V-Ray and AutoCAD
Featured case studies
Selected work
02
Posso Preschool · 2020–2024
Campaigns & Lead Journey
Centre-specific creative and digital journeys designed to move parent interest toward school-tour bookings and follow-up.
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03
MajuTech · 2024–Present
B2B Performance Marketing
Search and paid-social campaigns for customised software and fleet-management services, managed from account structure through creative and optimisation.
View work
04
MajuTech · 2024–Present
Web, SEO & Email Growth
Landing pages, website content, SEO maintenance, newsletters and sales collateral supporting B2B acquisition journeys.
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05
Origin Sleep · 2018–2019
E-Commerce Creative
Product-led web and campaign creative supporting an online mattress business across e-commerce pages and paid-media updates.
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06
Creative Archive · 2013–2018
Event, 3D & Spatial Design
Earlier event and spatial work showing the visual thinking and production discipline behind my later marketing practice.
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07
Independent Residential Projects · 2017–2019
Residential Interior Design & Project Coordination
Independent residential projects combining homeowner consultation, spatial planning, visual development, technical documentation and direct contractor coordination.
View workCareer overview
Digital, creative and operational experience.
2024–PresentMajuTech
Digital Marketing & Creative Manager
2020–2024Posso Preschool
Digital Marketing Manager
2018–2019Origin Sleep Pte Ltd
Digital Marketing & Creative Executive
2013–2018Communique Live Asia Pte Ltd
Event Experience Designer